Tag Archives: Charging what you’re worth

4 Life and Business Building Principles as Taught by Whitney Houston–Darnyelle A. Jervey

Posted on February 14, 2012 by Darnyelle Jervey

What I got most from Whitney Houston’s music was hope and inspiration. She had a way of singing each song to make you believe that anything was possible and in that possibility you could change the world through love, talent and determination.

As an entrepreneur, it is my goal to inspire the same in the lives of those I touch when I speak, through my workshops and of course my clients. As I celebrate the life and legacy of Whitney Houston, I’d like to share four (4) business building principles that she has taught us. I believe that our lives and businesses are congruent so while it may appear that all of the questions are personal in nature, their answers are essential to growth in other areas of your life. So be open and complete the assessment I suggest

1. Believe in your talent. Before you can be viewed as a star that illuminates the lives of others, you have to believe that you have what it takes to make a difference in the lives of others. You must hone your talent, use it consistently and look for opportunities to enhance it. Entrepreneurs are people who use their innate gifts and talents to solve problems for other people and it is in belief that they build companies that globalize our economy. When you have belief in your talent, you won’t apologize for it; instead you will use it to help others in any way you can through your service. What I always loved about Whitney is that she knew that her talent was designed to solve problems for other people (in the form of creating more happiness and fulfillment) and she focused on using her talent in a way that would not allow anyone she came into contact with to forget that they too were loved and special.

Inspect the Incredible:

What is my talent?
What would it take for me to fully believe in my talent?
Who do I have access to that can help me employ this strategy to boost my business building success?
To operate fully in my talent, what would I need to eliminate? Why would eliminating it be valuable?

2. Be Yourself. Everyone else is already taken. By being yourself, you inspire authenticity and your clients will be moved to invest in you when they feel that knowing, liking and trusting you is easy, necessary and the only choice if they want to solve the problems that you offer a solution to. Whitney was always herself…she had flaws but she embraced them and found a way in strength to keep progressing. In your own business, you will make mistakes and if you’re lucky, those mistakes will serve as valuable feedback so that you can continue to grow your business.

Inspect the Incredible:

What is the contribution that I was born to make?
How close am I to making it?
What do I need to do/modify/change to achieve it?
What is the best thing about being myself?

3. Create authentic relationships with others. When you take the time to get clear on who you are to serve with your gifts and talents, it is easy to create relationships that support those you are to serve. While I have never met her, I have only read positive accounts from people who spent time with her. These accounts discuss her grace and desire to always make others feel special. True servants recognize the significance of this and use it to grow their businesses by building clients for life. Whitney’s fans were always her fans because in everything there was an authenticity that made her human, which meant her fans could pray for her and encourage her when needed as well as celebrate her successes with her as well.

Inspect the Incredible:

Can I honestly say that I am fully authentic?
What would it take for me to be more authentic?
Am I prepared to do that?
What is the worst thing that would happen if I was more authentic?

4. Never give up. I believe that the reason you can’t give up is because your next level breakthrough is just beyond the point of defeat. So, it is when you take one more step, create one more product, and call one more prospect that you meet victory. We all have personal setbacks and as Willie Jolley’s book suggests, “a setback is a set up for a comeback.” By watching her life, we can observe many examples of how to keep moving even in adversity. Entrepreneurship is a journey and often not one devoid of struggle but if you focus on the three preceding business building strategies, you will align your vision with enough clarity to slow down if you must but a determination to never give up.

Inspect the Incredible:

How can I use my latest setback to come back stronger in my life and business?
Who do I have in my circle of influence that can help me to recover from a setback and set up a plan to prevent it from stopping me?
What can I do differently the next time to minimize the need to repeat critical mistakes along my journey?

Her life was purposeful. In addition to some amazing music, she gave us inspiration for our lives and businesses. She taught us how to love ourselves and serve others and for that I am extremely grateful. Thank you Whitney Houston for inspiring me to always reach for the moon.
©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com

Posted in Blog, Darnyelle Speaks | Tagged attracting more clients, Building a six figure business, Business Building Principles, Business coach Delaware, Charging what you're worth, darnyelle a. jervey, entrepreneurs, growing your business, Incredible One Enterprises, Marketing systems, Whitney Houston |

Magnetize Your Marketing to Grow Your Business in 2012!

Posted on February 8, 2012 by Darnyelle Jervey

Starting on Tuesday, February 28, 2012, Darnyelle A. Jervey, MBA – CEO of Incredible One Enterprises, LLC will be visiting three US cities to help women (and a few good men) in business create magnetic marketing so that they attract more clients and earn more in 2012.

In her signature style, Darnyelle will ignite a fire in each participant while also providing them with critical strategies and solutions to solve the core marketing related challenges felt by today’s entrepreneurs and small business owners, which includes standing out from the crowd, creating magnet marketing messages, clarifying your “secret sauce, attracting ideal, paying clients, creating systems to automate your marketing, leveraging social media to build a thriving business. Darnyelle uses a strategic blend of mindset, marketing and money-making strategy to transform the businesses of her audiences and clients.

Participants will learn 5 EASY steps for creating Magnetic Marketing that attracts tons of ideal clients to fill
programs, events and online courses. They will also learn 2 Critical Elements that MUST BE IN PLACE if they want their marketing to stand out – and GRAB the ATTENTION of the people they were created to serve!

Network with like-minded entrepreneurs and business owners and learn how to LEAP your business forward by Magnetizing your Marketing so that you attract more clients and make more money in 2012.

Tour Stops include:

New Jersey/New York on Tuesday, February 28
DC/MD/VA on Wednesday, February 29 – sponsored by Cheryl Wood and WEPP
DE/Philadelphia/Chester on Thursday, March 1 – sponsored by DelawareBlack.com

For more information or to register for this business building networking event, visit www.magnetizeyourmarketingtour.com

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for attracting more clients, making more money and gaining more leverage. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com

Posted in Blog | Tagged attracting more clients, Building a Magnetic Brand, Building a six figure business, Business Building Strategies, Business Coach in Delaware, Charging what you're worth, Cheryl Wood, Darnyelle Jervey, Delaware Black, growing your business, Incredible One Enterprises, Marketing Strategies, Women's Networking Events, women's networking events in delaware, women's networking events in maryland, women's networking events in NJ |

5 Simple Strategies for extending the life of every potential client inquiry — Darnyelle A. Jervey

Posted on February 7, 2012 by Darnyelle Jervey

It’s no surprise if you’re in business to have people inquire about your products and services. What may be surprising, is how to handle the inquiry so that you maximize the exposure to your business while also doing your due diligence to help the prospect solve their problem using your products and services.

One of the most essential skills to be learned in business is how to inspire the sale, which includes the entire selling process – from introduction and closure. Many entrepreneurs, because they don’t feel comfortable selling, end up stopping the process before its maturation, costing them a new client.

My recommendation is to focus on the value you provide to the prospect and when leading with the value, ensure that you are helping them to understand that not only do you understand their problem, but you also have a solution that will change their current pain to pleasure.

When a prospect inquires about your products or services, there are five things that you should do so you can maximize the interaction and advance the process to inspire the sale:

1. As soon as they inquire, if not part of the inquisition process, begin a prospect profile. On this profile, be sure to collect as much information as you can about them and their challenges so you can validate if this is the type of client you’ve chosen to work with. Included in the necessary information should be:

a. Full name
b. Mailing address (for future direct mail marketing efforts)
c. Phone number
d. Email address
e. Reason for the inquiry (to help them, you can create a short list of the problems your ideal clients have before hiring you and then leave a small space for something other than the core problems you solve)
f. How they learned about you (this is so you can thank any referral partners appropriately)
g. What they are hoping to gain to consider their problem solved
h. Other things they’ve tried to solve the problem

2. Based on the scheduling process that you use, if the profile warrants the scheduling of a conversation, get it scheduled so you can talk with them to clarify the problems and offer how you can solve their problems using your products and services. In this conversation, be sure to share your solutions, while also offering the one you feel would be best for them based on how you understand their problem. (They see you as the expert, so they will be expecting your recommendation.)

3. During the meeting (in person or virtual) be attentive, ask key questions and summarize before you share your solution. When you share your solution, focus on the benefits and value, not the features and process. Seldom will the prospect care about the step-by-step, typically they want to know that their ultimate goal can be achieved using your product or services.

4. Ask for the sale by focusing on how your solution will lead to the achievement of their core goals concerning the problem area. Say something like, “I’d love to work with you, is now a good time to discuss my service options?” Listen and wait for their response.

5. After the meeting, enact your follow up strategy in this way:

a. Send a thank you card, a hand written note, thanking them for taking the time to meet with you. You may also opt to send them a small token of your appreciation but a handwritten note will go very far in the process.
b. As a 2nd thank you, opt for a video email or traditional email thanking them for meeting with you, summarizing the highlights of the discussion and next steps for each of you. Be sure to include the timeline you set to follow up for the decision. Include any documents you promised to send highlighting your products and services for their review.
c. Hold a follow-up call/meeting. If they’re not ready to become a client, ask them when it’s a good time to follow-up with them to see where they are in the process. I recommend following up every 60 days after that initial meeting until they say otherwise. Low hanging fruit is the easiest to pick and often the follow-up is what helps you seal the deal.

When you focus on creating a systematic approach to handling service inquiries, you will naturally extend the life of the inquiry and close more new clients.

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com

Posted in Blog, Darnyelle Speaks | Tagged attracting more clients, Building a six figure business, Business coach Delaware, business goals, Charging what you're worth, creating systems, darnyelle a. jervey, goals, growing your business, Incredible One Enterprises, marketing |

You Must Walk Before You LEAP If You Want to Build a Solid, Thriving Business

Posted on February 2, 2012 by Darnyelle Jervey

As a business coach and marketing mentor, everyday, I happen upon aspiring entrepreneurs or entrepreneurs looking to start a new business or re-invent their business or looking to add product lines to their business that want it done yesterday.

While I can appreciate your excitement and desire to LEAP…I must caution you to be sure that before you LEAP, you take the time to develop the core components of your business plan, strategy and model to ensure that once you start leaping you don’t fall.

Sadly, most entrepreneurs don’t know what they don’t know and they tend to frustrate and overwhelm themselves because they don’t have a system designed to walk them step by step through the process of creating a viable business model.

Instead of jumping right in, here are just a few of the considerations you need to make:

1. What is your vision for this new business? By starting with your vision, you should naturally look at not on the business but your life vision or plan and how this new idea plays into that dynamic. Your life and business must be congruent in order for it to work, last and be sustained. I encourage you to get to a quiet place and ponder this question and begin to see yourself at the point of full manifestation. Once you arrive there, how do you feel? Is that the feeling you want when this business is a success?

2. What is the provision you are willing to make to ensure that the business accomplishes what you set it out to do? Provision means that you have thought it out and through and have come up with a plan. Similar to a GPS, when you know the ultimate destination and “plug it in” to your spirit, you will be guided, one step at a time to the next best step to ensure your ultimate arrival at the destination of your choosing. What will you need to do to make sure that your vision manifests? Who will you need to enlist and when in order to complete the core tasks of the vision?

3. What will starting this business offer in the form of a solution to others? The universal law of business, which I refer to daily, says “find a group of people who have the problem that you solve that are ready right now to pay for a solution to the problem.” What is the problem (s) your new or expanded business will solve? What is that solution that you will offer? How will you offer it? Do you need to develop content in order to provide?

4. Who are the people you envision your business serving? It’s great to believe you can help everyone but the reality is that you can’t so, since that is the reality, who have you designated to be served by your business? What are they struggling most with right now? What will they require in order to stop struggling? Answering these three questions NOW will save you a word of heart ache later when you start to market your business.

5. What is the solution that you will offer and have you validated that it is what they want? You have to spend time developing the solution on the front end once you’re clear on the problem you’re going to solve and most importantly, you have to do tons of market research, mainly primary research to validate that they want what you’re planning to offer.

In a future post, I will share some more considerations that you should have resolved before you LEAP. In the meantime, be patient with yourself and the process of building your business. Trust me, the time spent walking first will help you to leap much further

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for learning the mindset, marketing and money-making strategy to produce a 6-figure profit in record time. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients”.

Posted in Blog | Tagged attracting more clients, Building a six figure business, Business coach Delaware, Charging what you're worth, Darnyelle Jervey, growing your business, how to grow a thriving business, Incredible One Enterprises, Marketing systems, strategies to grow a thriving business |

Simple Strategies to R.O.C.K. Your Brand – One You Can Believe In and One They Will Seek Even When You’re Not Looking — Darnyelle A. Jervey

Posted on January 31, 2012 by Darnyelle Jervey

In a recent discussion in a class I was teaching about marketing strategies for social media, I was asked whether it was a good idea to keep your personal page separate from your business page. My response may or may not surprise you, but I said that I believe that you should have both a personal page and a business page but you should expect to be cognizant of your brand on both pages because others in the marketplace will not separate the two. They see life and business co-existing as they should because they are interconnected and you are you all the time in both venues.

Once you enter the public domain, you have to recognize that there isn’t any separation. Public figures are seen as such and everything that they put into the universe is being viewed as a sum total of their brand equity. While you can monitor how much private information you share, you should expect personal information to be consumed at the same rate as business related information.

Because a brand is how you illustrate your beliefs, confidence and esteem to others through your image, information and influence, it is important to be clear that personally and professionally you are one. I think it is also important to mention that you are your brand – your name, period. Your products, services, companies are sub-brands of you, the main brand. A lot of entrepreneurs and small business owners miss this and as a result they struggle to send a clear brand message into the market. And most importantly, please know that a brand culminates into an experience.

It is possible to ensure that you maintain an image that you can be proud of and one that can advance your positioning and market capture abilities. I have 5 simple strategies that I will share with you now to help you do just that:

R – realign your personal vision with your professional vision, image and goals.To do this, you want to take the time to think about your brand. Initially you want to define your brand so that you can prepare to unleash it. To define your brand, get clear on what makes you unique from others in the marketplace. I say start by writing down the words that you feel represent who you are and desire to be in the market. Then you want to expand on your initial definition by creating power statements that include the words you’ve determined must be a core part of your branding strategy. Lastly, be sure that you are ready to do the work; to be the brand you desire by clarifying internally that alignment is present.

Ask yourself:

1. What is the vision of your brand?
2. What is the mission of your brand?
3. How will you know that you’ve accomplished the vision and mission of your brand?
4. What are the five words that best describe the brand I want to represent to be seen as my truest, most authentic self?
5. When my brand is as I’d like it to be, how will I feel?

O – organize people, places and events that will support the brand you’re building. Associations can make or break your brand so be clear about how others affect your position and do not be afraid to disassociate from those who are unworthy of being connected to your brand.

Ask yourself:

1. Which organizations should I join to further establish my brand imprint?
2. What events should I attend so that I can extend my brand?
3. Who are my centers of influence and how do they affect my brand?

C – create an emotional response for others through your brand so you can grow your brand position, create brand equity and deliver your brand experience. To make your brand real for other people, your goal MUST be to create an experience for them through how you offer yourself, content, etc to them in the marketplace. One of the things I do, is to imagine my brand as if it were content…what tips, advice and title would you give it so that it creates an experience for the receiver of the content?

Ask yourself:

1. What about your brand creates an experience for others? How can you do more of that?
2. How will you articulate this to the market?
3. Who will benefit the most from your brand?
4. How will you reach them?

K – know the big reason why your brand must be visible by asking yourself the following questions:

1. What does your brand stand for?
2. Who do you want to be known as?
3. What do you want to be known for?
4. Why is it important that others get this message from you?
5. What will happen when they hear and receive your message in their lives?

When you have a powerful brand, your company and your name will become one in the same, there will be no separation (This is your goal.) Don’t be fooled, people are looking at your overall image: hair, clothes, shoes, makeup, presence, website, business card, brochure, emails, etc. They’re taking it all in and from your presence, deciding if you are worthy of their business. 55% of an exchange is based on your appearance; 38% of an exchange is based on your tone of voice and behavior; and 7% is based on the words you actually say.

To ROCK your brand, truly ROCK it, take the time to answer the questions I pose above and focus on creating consistency online and offline so that you can be clear in the way you represent yourself personally and professionally each and every day.

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com

Posted in Blog, Darnyelle Speaks | Tagged attracting ideal clients, Building a six figure business, business branding, Business coach Delaware, Charging what you're worth, darnyelle a. jervey, growing your business, product branding |

I’m a finalist in the 2012 SWIBA Awards!

Posted on January 29, 2012 by Darnyelle Jervey

Have you ever had one of those days when you think that the work you do isn’t making an impact? That happens to me EVERY once in a while. Yes, Ms. Incredible One, has days when she needs to be reminded that the work she does is making a difference too

Well, it was much excitement and extreme gratitude that greeted me when I received the news that I had been nominated as the coach or mentor of the year for the 2012 SWIBA Awards! I am so honored to know that my clients love the work I do and the results that I help them to achieve so much that they saw fit to nominate me.

I’ve been glowing ever since I got the news and I am excited to be going to Atlanta on March 17th for the awards to network, celebrate with all of the other amazing finalists and to meet some powerful women. In Atlanta, why not join me at the awards. I’d love to see you there.

“Stiletto Woman began recognizing amazing women in the summer of 2009. During that time, we realized that women had begun to make significant contributions in social media and business strategy (particularly in the micro business sector), and there was no formal recognition for these women and their momentous efforts; therefore in 2009 we set out to change that! Since that time we’ve featured some of the most amazing women in business from around the United States and Canada. We are proud to present the 3rd Annual Stiletto Woman in Business Awards (SWIBA); one of the first comprehensive award programs to honor everyday women in the solo and micro business sector on a national level.” stated on the SWIBA Awards website. You can learn more about the SWIBA Awards by visiting www/swibaawards.com.

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for learning the mindset, marketing and money-making strategy to produce a 6-figure profit in record time. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients”.

Posted in Blog | Tagged attracting more clients, Business coach Delaware, Charging what you're worth, darnyelle a. jervey, growing your business, Incredible One Enterprises, Marketing systems, marketing to grow your business, Stiletto Woman, SWIBA Awards 2012 |

How to JUMP Into the Business You Were Born to Run–Darnyelle A. Jervey

Posted on January 24, 2012 by Darnyelle Jervey

“When you come to the edge of all the light and are approaching the darkness, faith is knowing that one of two things will happen – there will be something solid to stand on or you will be taught to fly.” Unknown

“Jump, or you’ll spend the rest of your life being pushed.” Sam Bishop, I have to tell you honestly that when I heard this quote from Sam recently, I immediately got goose bumps. This profound statement is so true, especially in the lives of entrepreneurs. I mean we start businesses jumping in the deep end because we can’t stand being pushed by a boss and told how to perform, what to say and when to say it.

Sam’s quote also got me thinking about those people who are afraid to jump into living their dreams because of the economy, fear of losing security and knowing where their next paycheck is coming from. While I don’t judge the latter, I know that it is possible to take a calculated leap so you can build a business that will allow you to live the life you desire for you and your family. Many of you are looking to transition from being pushed (Full-time job) to jumping (entrepreneurship) and I understand how you feel. I made the leap 7 years ago and it was the best leap I have ever made to live my best life. While I learned a tremendous amount of stuff in my corporate career, I always knew that one day who I was would be too important to sit behind someone else’s desk and it was then that I started to prepare my transition plan so that I can jump ship from the financial services company where I was employed at the time.

Here are my strategies for JUMP-ing into building the business you were born to run:

J – judge the quality of your business idea by the universal law of business – “Find a group of people who have the problem that you solve that are ready right now to pay for a solution to that problem.” When your business idea solves a distinct problem that currently exists in the market place, it will be viable if your solution is robust and can be marketed to the people who are looking for it NOW.

Ask yourself:

What problem could I solve for others easily and effortlessly out of my unique gifts and talents?
What have those that I have helped in the past told me that I helped them to do? Do other people have the same problem?
What could I create to be a solution to that problem for other people?

U – understand your reason why you’re starting the business AND be sure that it connects to your core values and life vision. Entrepreneurship is not easy. It requires discipline and desire to keep moving in spite of the obstacles which are destined to arise. In order to make it through, you’re going to need to be crystal clear about why you are starting the business now and why this business is important. Its success is non-negotiable so when you hit a rough patch, you’re reason why can carry you through. Hint: your reason why isn’t about you and it’s seldom as superficial as making money. While we all go into business to earn income, it is not the sustaining force. The income is the vehicle through which we get to live our dreams out on a daily basis.

Ask yourself:

Why would I want to start a business?
What would doing this work to help others do for me?
Who would benefit the most from me if I do this work in the form of my own business?
What is my ultimate vision?
How could this business help me to fulfill it?

M – master the mindset shifts that accompany productivity to increase your businesses success. Your thoughts and feelings equal your beliefs and your beliefs affect your actions and ultimately your results. With the average person having 60,000 thoughts a day and 57,000 of them being subconscious, it is essential that you master how to tame the fear beast within. While most entrepreneurs will never let fear keep them from living their dreams, they take steps each day to keep their roaming thoughts, doubts and fears in check. I recommend starting with a journal, visualizing what you desire and then writing it out in positive, present tense and reading it back to yourself each day. I also recommend creating a deck of goal cards and reading through them each day as soon as you wake up because you’re still in your alpha waves state and can alter your subconscious mind.

Ask yourself:

What am I really afraid of?
Is there any evidence to support that fear right now in my life?
What would I be able to do if I wasn’t afraid?
What do I truly believe about my abilities to build a successful business?

P – prepare for your dream business with a full blown business and marketing plan. Prior planning prevents poor performance and it is no secret that what gets written down is more likely to manifest itself. So plan it out. You can get tons of resources to help you write an effective business plan using sites like www.sba.gov. I recommend taking the time to develop your business plan, hiring a coach or mentor and validating each step in this process against your ultimate mission and desires.

Ask Yourself:

What resources do I have access to right now that could help me build my business plan?
What do I know about marketing and how can I use it to create a marketing plan?

While I agree that you should JUMP, I also agree that you can take a look around and make sure that the way is clear and your landing solid so that as you jump, you are landing in the place that will best serve your goals of building the business of your dreams.

So if you know that you’ve been pushed for the last time, starting running, build up your momentum and prepare to JUMP, those you were born to serve with your problem solving business are waiting on your to help them in a big way.

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients”.

Posted in Blog, Darnyelle Speaks | Tagged attracting more clients, Building a six figure business, Business coach Delaware, business coaching, business growth strategies, Charging what you're worth, darnyelle a. jervey, growing your business, Incredible One Enterprises, Marketing systems |

3 Simple Strategies for Creating Movement Based Marketing to Grow Your Business–Darnyelle A. Jervey

Posted on January 17, 2012 by Darnyelle Jervey

As we celebrate the legacy of Dr. Martin Luther King, Jr. and honor the work he did for civil rights in the United States, I can’t help to pause and pay homage to the marketer that he was. Yes, I said marketer. I am fond of saying that we are not in the business we think that we are in; we are in the business of marketing our products and services. His product was civil rights and equality and he marketed that product with what I like to call “movement-based” marketing. He was able to inspire a group of people to take immediate, consistent action because he positioned himself as a problem solver. He aligned his message to his marketing and created a movement.

A leader is someone who has people following them. As a business owner, you are a leader if you are able to create a product or service that solves a major problem for others and then they will want to follow you to get the solution. While that last statement isn’t news to any business owner, the way in which you go about getting people to follow you should be more experiential if you want to work smarter and not harder to grow your business.

Answer this question for yourself: how would your business be different if you aligned your message to your marketing and created a movement…a group of dedicated clients who attend your events, buy your products, and enroll in your programs? Now this one: how would you be different if your business became a message…a defined strategy for moving people to a level of transformation using your products and services?

In the last four years, I have built my business by creating experiences with my clients, students and prospects. I’m clear that this strategy is the reason we are so successful. To help you begin to do the same with your business, I have three simple tips for you. Take the time to do the corresponding assignment so that you can be one step closer to creating your movement based marketing.

1. Clarify your message. You can’t create a movement without something worthwhile to say. So, think about your vision and mission of your company and take the time to answer the following questions:

What does your company do?
How does your company do it?
What happens when you do this over and over?
How are others changed when your company does what it does consistently?

2. Clarify who cares about your message. When you are clear about who wants to hear what you’ve got to say, you’re on your way to create a platform and from your platform you can begin to move the crowd into consistent action toward your ultimate goal for them.
Questions to answer:

Who do I know who is concerned about the problem I solve?
Where do they congregate?
How would they like to be told about the solution to their problem?

Knowing the exact person that your message is for is key to building a sustainable movement based business.

3. Create a plan for disseminating your message. Plan out when, where and how you will share your message with the audience that wants to hear it. This is your marketing strategy. Engage people who can help you get your message to people who you don’t know that are just like you so that you expand the reach of your message in record time. Do that now, what is the next step you must take to advance your business?

You are a leader. People want to follow leaders who care about transforming the lives and businesses of those who have major problems and have effective solutions to those problems. What are you waiting for?

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com

Posted in Blog, Darnyelle Speaks | Tagged attracting ideal clients, attracting more clients, Building a six figure business, Business coach Delaware, Charging what you're worth, darnyelle a. jervey, growing your business, Incredible One Enterprises, Marketing systems, Movement Based Marketing |

3 Simple Strategies to Align your Income Goal with Your Ideal, Paying Clients–Darnyelle A. Jervey

Posted on January 10, 2012 by Darnyelle Jervey

Does price matter? Some would argue yes, while still many more others would argue no. Take laundry detergent as an example. Specifically, let’s look at Tide. It’s clearly not the most affordable detergent on the market yet, many buy it no matter what. What about a bottle of water. At the super market it’s $1.50, at the movie theater, it’s $3.50 and at the stadium it could be as much as $5. So again, I ask you, does price really matter?

I say no. I say no because it’s not the price that determines whether it is purchased, it’s the perceived value and the belief that the product will completely solve the problem. Now, let’s look at your products and services. You’ve set your prices and people aren’t buying, no matter whether they are high, moderate or low. Why? Because you haven’t done a good job of clarifying the value of purchasing your product or service and you haven’t illustrated in its entirety the problem that will be solved when they do.

It’s that simple. Make the problem you solve obvious via your marketing, charge a price that makes you feel good for it and people will buy. Period.

Is it really that simple? Yes.

So why don’t more people understand this principle and sell tons more? Because they don’t know what they don’t know.

You see, people are too busy trying to mirror what they see others doing in the market instead of finding a way to market the differences that they and their products offer. Change the way you position your products and services and you will sell tons more. To help you wrap your arms around this new way of thinking, allow me to share three simple strategies with you:

1. Clarify the need of your ideal client prior to creating a product or service. Let’s look at the bottled water example again. Anytime someone purchases a bottle of water, the need is thirst. Thirst that is so bad that it creates strain and stress on the thirsty individual. Have you ever been so thirsty that you you’d pay anything for your next drink? If you can find out what your ideal clients are thirsty for, so thirsty that they’d pay anything or do anything to quench the thirst, you’re off to a good start. Offering quality products and services and ultimately setting prices that will allow you to achieve your goals.

2. Communicate the need in your marketing consistently. To really create experiential marketing, you must consistently speak to the primary need of your ideal clients. When you do this with consistency, you show them that you understand their thirst and that you are holding THE bottle of water that they must have to quench the thirst once and for all. Many business owners miss this point because they only market when they need clients. But if you want to have a steady following of clients, you must market daily and each day you must illustrate that you know the problem and have the solution. Learning to share this in a voice that resonates with your ideal clients each day is a skill that can easily be learned.

3. Set a price that feels good to you, is comparable in your market based on the value you offer and will make achieving your income goal easier so you can work smarter, not harder. Pricing really doesn’t matter as we’ve observed as long as you can clearly substantiate the value to be gained and the problem to be solved. So, when setting your price, simply:

Determine your income goal.
Determine how many people you want to work with over the course of the year.
Compute how much your time is worth
Design your package offerings – I do not recommend that you offer hours for dollars. Instead create packages that easily blur the lines of your “per hour” rate.
Set the price that will allow you to earn the income you’ve set the goal for at the number of clients you’ve designated you want to work with and market to attract those clients.

4. Bonus: be sure that you are clear on your ideal client and that your marketing language is what they need to hear in order to invest at the level you need to hit your income goal.

When you follow these simple yet effective strategies, you will find ideal, paying clients at every turn.

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com

Posted in Blog, Darnyelle Speaks, www.incredibleoneenterprises.com | Tagged attracting more clients, Building a six figure business, Business coach Delaware, Charging what you're worth, darnyelle a. jervey, growing your business, Incredible One Enterprises, Marketing systems |

5 Things You Must Do to Unleash Your Incredible Factor in 2012–Darnyelle A. Jervey

Posted on January 3, 2012 by Darnyelle Jervey

It’s 2012 and everyone is focused on making this their best year ever. I don’t disagree with you; in fact, I wholeheartedly endorse and recommend that you look closely at your goals and your plans and ensure that you have covered all of your bases. Your success this year could depend on it. As you look at your list, it is my recommendation that you use this article and the assignments that accompany it to help you ensure that you are primed and positioned to change lives with your brand, business, message, products and services this year.

At the top of each list, there are consistent tips and strategies that I recommend. This year, being no exception, I created a list that I believe will elevate your Incredible Factor if you commit to doing the work from day one.

1. Make a non-negotiable decision. Yes, make the decision, which takes action, to do something unconventional, something that may ruffle feathers of others but something that will solidify your brand and allow you to stand out. Gone are the days of entering your industry as a carbon-copy of whoever is on top. Today, in 2012, it is necessary that you carve out your own niche.

Early on in my business, I struggled with this. I thought it would be easier to be a carbon-copy of others in my industry, but soon found out that I became easily replaceable. In making this non-negotiable decision to do something different, set a goal to determine what “it” is in the first quarter of this year. That way you can create the strategies to use the rest of the year spreading your message to the masses you were called to reach.

Questions to ask yourself to apply this tip to your 2012:

What makes me different from the others in my industry?
What would my previous clients say was my defining strategy/content/etc?
When I make this decision and ultimate goal, what will I have to do to ensure that I see it through to completion this year?

2. Upgrade your ideal client. Many of you are trying to serve everyone, mainly those who can’t afford your expertise and wondering why your business is not growing. As you set a new goal, you must ask yourself, who “I must be to attract clients who can pay me at this level”. You’ll realize that when you upgrade your business, so must your client base, your circle of influence, your products and services – everything must upgrade as well. To upgrade your ideal client, it’s going to take time, strategy and marketing that is experiential in nature so you create an emotional response with your prospects that tells them that if they plan to solve THAT problem, they need you.

Questions to ask yourself to apply this tip to your 2012:

What is your 2012 income goal?
Who must you attract to achieve this goal easily and effortlessly?
How must you market and what must your marketing say to attract the type of clients who will choose to work with you this year so that you achieve this goal?
Who must I become to attract the kind of clients who will gladly pay my rates?
What must my brand message and positioning be and reflect to attract clients at my upgraded level?

3. Shift your Circle of Influence. It’s been said that if you’re not going where you want to go, it’s because you’re following people who can’t help you to get there. Your circle of influence includes your family, friends, colleagues, associates, mentors, etc. As you review this list of people, it’s important that you complete the “Inspect the Incredible” process, checking the Incredible levels in the people whose company you keep. Here’s my simple legend for determining who should get some of your time:

List the 5 to 7 people that you spend the majority of your time with.
List the colleagues, etc. that you spend time on the phone with or networking with on a consistent basis.
As you list them, go back over your list and apply a + – or /+ = they make you feel like you can fly, they support you in any way that they can. -= you dread seeing their name come across your cell phone. You frequently send them to voice mail and make excuses to avoid commitments with them. /= you feel indifferent about them, they could go either way but they are neither consistently.

By now I know you’ve guessed it – + means they get to stay; – minus means you should reduce or eliminate time spent with them and / means you need to decide the kind of impact they are having on your life. Hint: / if they are a slash, they usually are more negative than positive.

A great way to shift your circle of influence is by joining a mastermind group lead by a proven expert or leader in offering transformative results to their clients.

Questions to ask yourself to apply this tip to your 2012:

Who do I want to spend time with so my life and business are a reflection of my 2012 goals?
Who do I currently attract to my life? Why? What in me needs to change in order to attract more quality people?
If I started to attract people who are where I desire to be, what would that do for my life and business?

4. Get a coach or mentor. Okay, let me be clear – if you could do it, it would already be done. 6 and 7 figure entrepreneurs don’t reinvent the wheel, they follow systems that work and they are usually found with qualified coaches and mentors. I got my business to multiple 6 figures on my own but to take my business to millions, I recognized that I needed guidance and support at another level. The truth is, you don’t even have a clue what you don’t know that ultimately impacts your success, it is best to locate a person who can cut out the extra steps and lead you to the breakthrough and results faster than you could on your own. Now, it will require a mindset shift in order to make it happen. You must look at it as an investment not an expense. Investing in yourself and your business through other qualified coaches and mentors is what will allow you to upgrade your clients, raise your rates and change your lifestyle.

Questions to ask yourself to apply this tip to your 2012:

What is my ultimate goal for my business in 2012?
What is my income goal for 2012?
What amount have I budgeted to invest in my personal and professional development this year? (My recommendation is at least 10% of your income goal for 2012)
What do I need most to achieve my ultimate goal for 2012?
Who do I know and resonate with who has proven through their own consistent efforts is accomplishing what I desire to accomplish?
What am I looking for in a coach/mentor?
Do the members of my inner circle have coaches and mentors? Who do they recommend? (If they don’t they probably need not be in your circle)

If you are unsure after answering these questions, make it your goal to attend an event of being sponsored by a prospective mentor or coach to learn if they are a good fit or can take you to the next level.

5. Take consistent action. The only way to Unleash Your Incredible Factor in 2012 is by taking inspired, consistent action. You must do something each day to influence the success of achieving your goals for the year. And you must also check yourself by consistently asking, “Is what I’m doing right now getting me closer to my 2012 goal?” Whenever the answers is no, you must immediately stop, delegate and get back on task. When you take steps each day toward completing your goal, you will achieve them.

Here’s to Unleashing Your Incredible Factor in 2012!!

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com