Tag Archives: attracting ideal clients

Simple Strategies to R.O.C.K. Your Brand – One You Can Believe In and One They Will Seek Even When You’re Not Looking — Darnyelle A. Jervey

Posted on January 31, 2012 by Darnyelle Jervey

In a recent discussion in a class I was teaching about marketing strategies for social media, I was asked whether it was a good idea to keep your personal page separate from your business page. My response may or may not surprise you, but I said that I believe that you should have both a personal page and a business page but you should expect to be cognizant of your brand on both pages because others in the marketplace will not separate the two. They see life and business co-existing as they should because they are interconnected and you are you all the time in both venues.

Once you enter the public domain, you have to recognize that there isn’t any separation. Public figures are seen as such and everything that they put into the universe is being viewed as a sum total of their brand equity. While you can monitor how much private information you share, you should expect personal information to be consumed at the same rate as business related information.

Because a brand is how you illustrate your beliefs, confidence and esteem to others through your image, information and influence, it is important to be clear that personally and professionally you are one. I think it is also important to mention that you are your brand – your name, period. Your products, services, companies are sub-brands of you, the main brand. A lot of entrepreneurs and small business owners miss this and as a result they struggle to send a clear brand message into the market. And most importantly, please know that a brand culminates into an experience.

It is possible to ensure that you maintain an image that you can be proud of and one that can advance your positioning and market capture abilities. I have 5 simple strategies that I will share with you now to help you do just that:

R – realign your personal vision with your professional vision, image and goals.To do this, you want to take the time to think about your brand. Initially you want to define your brand so that you can prepare to unleash it. To define your brand, get clear on what makes you unique from others in the marketplace. I say start by writing down the words that you feel represent who you are and desire to be in the market. Then you want to expand on your initial definition by creating power statements that include the words you’ve determined must be a core part of your branding strategy. Lastly, be sure that you are ready to do the work; to be the brand you desire by clarifying internally that alignment is present.

Ask yourself:

1. What is the vision of your brand?
2. What is the mission of your brand?
3. How will you know that you’ve accomplished the vision and mission of your brand?
4. What are the five words that best describe the brand I want to represent to be seen as my truest, most authentic self?
5. When my brand is as I’d like it to be, how will I feel?

O – organize people, places and events that will support the brand you’re building. Associations can make or break your brand so be clear about how others affect your position and do not be afraid to disassociate from those who are unworthy of being connected to your brand.

Ask yourself:

1. Which organizations should I join to further establish my brand imprint?
2. What events should I attend so that I can extend my brand?
3. Who are my centers of influence and how do they affect my brand?

C – create an emotional response for others through your brand so you can grow your brand position, create brand equity and deliver your brand experience. To make your brand real for other people, your goal MUST be to create an experience for them through how you offer yourself, content, etc to them in the marketplace. One of the things I do, is to imagine my brand as if it were content…what tips, advice and title would you give it so that it creates an experience for the receiver of the content?

Ask yourself:

1. What about your brand creates an experience for others? How can you do more of that?
2. How will you articulate this to the market?
3. Who will benefit the most from your brand?
4. How will you reach them?

K – know the big reason why your brand must be visible by asking yourself the following questions:

1. What does your brand stand for?
2. Who do you want to be known as?
3. What do you want to be known for?
4. Why is it important that others get this message from you?
5. What will happen when they hear and receive your message in their lives?

When you have a powerful brand, your company and your name will become one in the same, there will be no separation (This is your goal.) Don’t be fooled, people are looking at your overall image: hair, clothes, shoes, makeup, presence, website, business card, brochure, emails, etc. They’re taking it all in and from your presence, deciding if you are worthy of their business. 55% of an exchange is based on your appearance; 38% of an exchange is based on your tone of voice and behavior; and 7% is based on the words you actually say.

To ROCK your brand, truly ROCK it, take the time to answer the questions I pose above and focus on creating consistency online and offline so that you can be clear in the way you represent yourself personally and professionally each and every day.

©2012 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com

Posted in Blog, Darnyelle Speaks | Tagged attracting ideal clients, Building a six figure business, business branding, Business coach Delaware, Charging what you're worth, darnyelle a. jervey, growing your business, product branding |

3 Simple Strategies for Creating Movement Based Marketing to Grow Your Business–Darnyelle A. Jervey

Posted on January 17, 2012 by Darnyelle Jervey

As we celebrate the legacy of Dr. Martin Luther King, Jr. and honor the work he did for civil rights in the United States, I can’t help to pause and pay homage to the marketer that he was. Yes, I said marketer. I am fond of saying that we are not in the business we think that we are in; we are in the business of marketing our products and services. His product was civil rights and equality and he marketed that product with what I like to call “movement-based” marketing. He was able to inspire a group of people to take immediate, consistent action because he positioned himself as a problem solver. He aligned his message to his marketing and created a movement.

A leader is someone who has people following them. As a business owner, you are a leader if you are able to create a product or service that solves a major problem for others and then they will want to follow you to get the solution. While that last statement isn’t news to any business owner, the way in which you go about getting people to follow you should be more experiential if you want to work smarter and not harder to grow your business.

Answer this question for yourself: how would your business be different if you aligned your message to your marketing and created a movement…a group of dedicated clients who attend your events, buy your products, and enroll in your programs? Now this one: how would you be different if your business became a message…a defined strategy for moving people to a level of transformation using your products and services?

In the last four years, I have built my business by creating experiences with my clients, students and prospects. I’m clear that this strategy is the reason we are so successful. To help you begin to do the same with your business, I have three simple tips for you. Take the time to do the corresponding assignment so that you can be one step closer to creating your movement based marketing.

1. Clarify your message. You can’t create a movement without something worthwhile to say. So, think about your vision and mission of your company and take the time to answer the following questions:

What does your company do?
How does your company do it?
What happens when you do this over and over?
How are others changed when your company does what it does consistently?

2. Clarify who cares about your message. When you are clear about who wants to hear what you’ve got to say, you’re on your way to create a platform and from your platform you can begin to move the crowd into consistent action toward your ultimate goal for them.
Questions to answer:

Who do I know who is concerned about the problem I solve?
Where do they congregate?
How would they like to be told about the solution to their problem?

Knowing the exact person that your message is for is key to building a sustainable movement based business.

3. Create a plan for disseminating your message. Plan out when, where and how you will share your message with the audience that wants to hear it. This is your marketing strategy. Engage people who can help you get your message to people who you don’t know that are just like you so that you expand the reach of your message in record time. Do that now, what is the next step you must take to advance your business?

You are a leader. People want to follow leaders who care about transforming the lives and businesses of those who have major problems and have effective solutions to those problems. What are you waiting for?

Posted in Blog, Darnyelle Speaks | Tagged attracting ideal clients, attracting more clients, Building a six figure business, Business coach Delaware, Charging what you're worth, darnyelle a. jervey, growing your business, Incredible One Enterprises, Marketing systems, Movement Based Marketing |

5 Things You Must Do to Unleash Your Incredible Factor in 2012–Darnyelle A. Jervey

Posted on January 3, 2012 by Darnyelle Jervey

It’s 2012 and everyone is focused on making this their best year ever. I don’t disagree with you; in fact, I wholeheartedly endorse and recommend that you look closely at your goals and your plans and ensure that you have covered all of your bases. Your success this year could depend on it. As you look at your list, it is my recommendation that you use this article and the assignments that accompany it to help you ensure that you are primed and positioned to change lives with your brand, business, message, products and services this year.

At the top of each list, there are consistent tips and strategies that I recommend. This year, being no exception, I created a list that I believe will elevate your Incredible Factor if you commit to doing the work from day one.

1. Make a non-negotiable decision. Yes, make the decision, which takes action, to do something unconventional, something that may ruffle feathers of others but something that will solidify your brand and allow you to stand out. Gone are the days of entering your industry as a carbon-copy of whoever is on top. Today, in 2012, it is necessary that you carve out your own niche.

Early on in my business, I struggled with this. I thought it would be easier to be a carbon-copy of others in my industry, but soon found out that I became easily replaceable. In making this non-negotiable decision to do something different, set a goal to determine what “it” is in the first quarter of this year. That way you can create the strategies to use the rest of the year spreading your message to the masses you were called to reach.

Questions to ask yourself to apply this tip to your 2012:

What makes me different from the others in my industry?
What would my previous clients say was my defining strategy/content/etc?
When I make this decision and ultimate goal, what will I have to do to ensure that I see it through to completion this year?

2. Upgrade your ideal client. Many of you are trying to serve everyone, mainly those who can’t afford your expertise and wondering why your business is not growing. As you set a new goal, you must ask yourself, who “I must be to attract clients who can pay me at this level”. You’ll realize that when you upgrade your business, so must your client base, your circle of influence, your products and services – everything must upgrade as well. To upgrade your ideal client, it’s going to take time, strategy and marketing that is experiential in nature so you create an emotional response with your prospects that tells them that if they plan to solve THAT problem, they need you.

Questions to ask yourself to apply this tip to your 2012:

What is your 2012 income goal?
Who must you attract to achieve this goal easily and effortlessly?
How must you market and what must your marketing say to attract the type of clients who will choose to work with you this year so that you achieve this goal?
Who must I become to attract the kind of clients who will gladly pay my rates?
What must my brand message and positioning be and reflect to attract clients at my upgraded level?

3. Shift your Circle of Influence. It’s been said that if you’re not going where you want to go, it’s because you’re following people who can’t help you to get there. Your circle of influence includes your family, friends, colleagues, associates, mentors, etc. As you review this list of people, it’s important that you complete the “Inspect the Incredible” process, checking the Incredible levels in the people whose company you keep. Here’s my simple legend for determining who should get some of your time:

List the 5 to 7 people that you spend the majority of your time with.
List the colleagues, etc. that you spend time on the phone with or networking with on a consistent basis.
As you list them, go back over your list and apply a + – or /+ = they make you feel like you can fly, they support you in any way that they can. -= you dread seeing their name come across your cell phone. You frequently send them to voice mail and make excuses to avoid commitments with them. /= you feel indifferent about them, they could go either way but they are neither consistently.

By now I know you’ve guessed it – + means they get to stay; – minus means you should reduce or eliminate time spent with them and / means you need to decide the kind of impact they are having on your life. Hint: / if they are a slash, they usually are more negative than positive.

A great way to shift your circle of influence is by joining a mastermind group lead by a proven expert or leader in offering transformative results to their clients.

Questions to ask yourself to apply this tip to your 2012:

Who do I want to spend time with so my life and business are a reflection of my 2012 goals?
Who do I currently attract to my life? Why? What in me needs to change in order to attract more quality people?
If I started to attract people who are where I desire to be, what would that do for my life and business?

4. Get a coach or mentor. Okay, let me be clear – if you could do it, it would already be done. 6 and 7 figure entrepreneurs don’t reinvent the wheel, they follow systems that work and they are usually found with qualified coaches and mentors. I got my business to multiple 6 figures on my own but to take my business to millions, I recognized that I needed guidance and support at another level. The truth is, you don’t even have a clue what you don’t know that ultimately impacts your success, it is best to locate a person who can cut out the extra steps and lead you to the breakthrough and results faster than you could on your own. Now, it will require a mindset shift in order to make it happen. You must look at it as an investment not an expense. Investing in yourself and your business through other qualified coaches and mentors is what will allow you to upgrade your clients, raise your rates and change your lifestyle.

Questions to ask yourself to apply this tip to your 2012:

What is my ultimate goal for my business in 2012?
What is my income goal for 2012?
What amount have I budgeted to invest in my personal and professional development this year? (My recommendation is at least 10% of your income goal for 2012)
What do I need most to achieve my ultimate goal for 2012?
Who do I know and resonate with who has proven through their own consistent efforts is accomplishing what I desire to accomplish?
What am I looking for in a coach/mentor?
Do the members of my inner circle have coaches and mentors? Who do they recommend? (If they don’t they probably need not be in your circle)

If you are unsure after answering these questions, make it your goal to attend an event of being sponsored by a prospective mentor or coach to learn if they are a good fit or can take you to the next level.

5. Take consistent action. The only way to Unleash Your Incredible Factor in 2012 is by taking inspired, consistent action. You must do something each day to influence the success of achieving your goals for the year. And you must also check yourself by consistently asking, “Is what I’m doing right now getting me closer to my 2012 goal?” Whenever the answers is no, you must immediately stop, delegate and get back on task. When you take steps each day toward completing your goal, you will achieve them.

Here’s to Unleashing Your Incredible Factor in 2012!!

Posted in Darnyelle Speaks | Tagged attracting ideal clients, attracting more clients, Building a six figure business, business branding, Business coach Delaware, business coaching, Charging what you're worth, darnyelle a. jervey, grow your business, growing your business, ideal clients, Incredible One Enterprises, marketing, Marketing systems |

5 Quick Tips for 2012 Planning Your Year in Advance to Solve More Problems For Your Ideal Clients–Darnyelle A. Jervey

Posted on November 29, 2011 by Darnyelle Jervey

Retailers do it and if you want to stand out from the crowd in your industry, you must begin to do it as well. Of course I’m talking about planning your year in advance through a strategic alignment of your core business goals with the needs of your ideal clients.

Let’s be clear, if you want to be able to pull this off, you MUST be crystal clear about your potential client’s needs and wants.

You must know their challenges, setbacks, frustrations and you must know what they want instead. Your success is assured when you can offer new products and services that satisfy your clients needs and wants.

As an example, if you are a personal trainer and you’re looking ahead to next year, you must anticipate the challenges of your ideal clients. You must be preparing to introduce a weight loss program that is easy, flexible and consistent so that they lose the 10 pounds they put on at Christmas and the 20 pounds they gained before that.

Anticipating the needs of your ideal clients can be simple when you are clear about your “audience of one.”

Imagine for a second being in a crowded room attempting to converse with someone on the other side of that same room; it would be challenging to say the least. That is most likely how your marketing is being received by your ideal clients until you get into their heads and understand what they must have to solve their problems.

As soon as you get clear on the one type of person that has the one problem that you solve, it becomes like this: when you have an audience with them, the conversation and exchange would be life changing for them. After you clarify who they are, and the problem they have, your goal is to create products and services that are a complete solution for them. Makes sense, right? Then you must strategically make them available over the course of the year so that they perceive you as always having exactly what they need exactly when they need it. It’s almost like living in their heads….being able to tell where they are in the cycle so you present the right option at the right time.

And when you do this effectively, you will build clients for life

To help you to use this strategy to plan your products and services in advance, I have a few suggestions:

Take the time to understand your ideal client in full detail. Doing this will increase the success of your business and ensure that you always have people ready to pay you for a solution to their problem.
Create a “problem cycle” of your ideal clients. What is the ultimate solution that they’d love to encounter? In order for them to get that solution, what challenges or problems must they be experiencing? As you list each problem, list the counter problems that can occur as a result of the first problem. Then, list them in order as they should occur. As an example, my ideal clients ultimate solution is to create a thriving 6 figure income while doing what they love. A few of the problems they’d encounter on the way to this solution include: clarifying their ideal client, creating valuable packages of their products and services, setting prices that show their expert status and offer incentives to their clients, create marketing sequences that will help them to reach more of their ideal clients. Of course there are more, and of course, we’ve created products and services that offer the solutions to those problems.
After you create the “problem cycle” create a solution continuum so that for each problem they encounter, you have the solution.
Take the solution and determine what format you will offer it in – a group program, a home study, a live event, private consulting or coaching, etc.
Create a schedule for when you will offer the solution in the format you decided over the course of the next year and stick to it.

BONUS: Create the marketing to accompany each solution.

Through strategy and implementation, you can plan your year in advance and you can serve more of the right now problems that your ideal clients have while creating a strategic plan to grow your business.

If this article has been helpful, please leave a comment below. If you require assistance in order to create your year in advance, consider a business breakthrough strategy session.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com

Posted in Blog | Tagged attracting ideal clients, business coach, darnyelle a. jervey, growing your business, ideal clients, marketing |

How to Use Public Speaking to Grow Your Business–Darnyelle A. Jervey

Posted on November 15, 2011 by Darnyelle Jervey

As a business and marketing coach, I am often asked what is a sure-fire way to attract more clients, and my answer each time is by speaking.

When you’re at a speaking engagement where your ideal clients are you can then help them to understand that you have the solution to their problem. Through a well prepared signature talk, you can offer them the opportunity to deepen their experience with you and add new clients incrementally every time you speak.

Speaking helps build creditability. Your products and services give you a presence in the marketplace. When you learn to leverage your presence by speaking about your business, you offer your prospects an opportunity to experience what it would be like to work with you on a more constant basis. In fact, I encourage you to take every opportunity to share information about your business.

Go to your local Chamber of Commerce, Rotary, Jaycees and other networking types of groups and ask to speak at their meetings. Year after year, I speak to groups of 20-50 people and because of the content I share, many of them decide to attend my events, join my mastermind programs or become private clients. Your ideal clients are attending networking events and they are looking for a solution to the problem they have right now.

Not sure how to craft your signature client attracting talk? Here are a few tips:

Create a powerful introduction

Crafting three to five client magnetic marketing questions will help you to immediately engage your audience and help them to realize that you understand their problems. You might also want to share a powerful story or poem that is relevant to how you came to be the expert that you are so that you can create vulnerability with your audience. Remember that in order to feel comfortable enough to take the next level with you, they have to feel like they know you, they must trust you and of course, it goes without saying, they have to like you. When I speak, I recite my most powerful affirmation which happens to rhyme while telling them all about me….it always goes over very well.

Position their pain in your promise

When you highlight their pain in such a way that your promise becomes the obvious solution, they will be on the edge of their seats to learn more. And positioning your promise can be easy, identify 3 to 5 simple strategies that will get them closer to their ultimate result and you’ll be golden.
Share testimonials from satisfied clients

Case studies and testimonials help your listeners to see you as the solution to the problem. You always want to weave these stories into your message to sell who you are and how you help your ideal clients without being a used car salesman. When they know that others who have been where they are found a solution in working with you, they will feel inclined to learn more about how you can do the same for them.

Repeat what’s essential that they take away

Remember, repetition is the mother of skill. Key learning objectives should be repeated in a few different ways so your listeners can be clear about how you can help them solve their problem

Smile and incite laughter

You’re probably going to be tense if you’re not a professional speaker. Tell a related joke, be yourself and show your fun side. Loosen up. No one wants to work with a stick in the mud. Remember, 1 minute of laughter boosts your immune system for 24 hours. Your Incredible Factor is magnetic and engaging, be sure that your communication style reflects that. You want your ideal clients to know that not only will you solve their problem, but they will have a good time while you’re doing it!

Posted in Blog, Darnyelle Speaks | Tagged attracting ideal clients, business coach, darnyelle a. jervey, growing your business |

3 Simple Steps for Starting the New Year with an Effective Plan to Grow Your Business–Darnyelle A. Jervey

Posted on November 8, 2011 by Darnyelle Jervey

Most entrepreneurs grow weary at this time of the year at the thought of the holidays coming while still needing to hit key targets so they can finish the current year strong. While I agree that this time of the year is the time when most become distracted, it is also the perfect time to plan for the coming year. To make your planning process simple, I recommend that you highlight 3 major initiatives for the New Year. What are the three objectives, if completed that would grow your business by attracting more clients so you can make more money?

Write them down now.

Congratulations, you’ve just set your three big initiatives for the New Year.

As the year draws to a close, let’s prepare for the coming year by taking a look back over your results, growth and income through an intensive self-assessment. Especially now that you know exactly what you’d like to accomplish in the coming year, you can review what you’ve experienced with a true desire to increase your success. Use this time to review what has worked well, as well as what hasn’t as a mechanism to make key shifts to refocus areas of your business as you consider your business growth strategies for the New Year. Start by asking yourself a few questions:

1. What was your big breakthrough this year?
2. Where were you lacking the knowledge and accountability to grow an area of your business?
3. What did you not consider when you set up your plan at the beginning of the year?
4. What would you do differently in the New Year based on these observations?

Successful entrepreneurs set aside time in the early fourth quarter of each year to solidify their goals for the New Year so they can enjoy the holiday without the stress or pressure of wondering what they will do to keep their businesses running in the New Year. My recommendation is that you plan now – before the turkey is stuffed and the tree is trimmed.

After you’ve evaluated your current year and made a detailed assessment of the good, bad and the ugly, it is time to think about how you can use your marketing to create new opportunities for business, based on your top three initiatives for the coming year. Most solo-preneurs are lacking in this area, because they think that marketing once a month is sufficient. It is my personal opinion that you should look to market at least 2 hours each day – at a minimum if you want to keep a steady flow of ideal prospects learning about your products and services. When you think about your marketing, consider the following questions:

1. What worked well this year that led to new strategic relationships or clients?
2. What activities did you complete consistently and how did they grow your business?
3. What results did you achieve when you launched a new product or service?
4. Do you feel that your marketing language is authentic and compelling? Why or Why not?
5. What systems would be useful to the way you market so you could create more consistency in your daily operations?

As you can see, marketing truly is the oxygen of your business and by asking yourself the right questions NOW, you can set your new year up for great success – when you focus on what you need to achieve a new level of success, it begins to show up for you in the form of opportunities.

Lastly, my recommendation is that you start with mapping out in great detail, your first quarter initiatives, getting crystal clear about what you will do consistently to increase your results in the areas you’ve identified.

If you start by doing this now, you’ll be ready to relax with your family and enjoy all that the holiday has to offer all the while knowing that you’re setting yourself up for Incredible Success in the year to come.

Posted in Blog | Tagged attracting ideal clients, attracting more clients, business growth strategies, entrepreneurs, ideal clients, ideal prospects, marketing |

7 Simple Strategies to Ensure Your Products and Services are Clear and Practical–Darnyelle A. Jervey

Posted on October 18, 2011 by Darnyelle Jervey

Because I am a business and marketing coach and I work with entrepreneurs, who are by nature extremely creative people, I find that many of them get caught in what I’ve affectionately called the “cute syndrome.” You know, cute little names for programs and services, a pretty website with lots of color and no content or call to actions that produce no results and create no income, catch phrases and buzz words and sometimes even jargon. The big challenge when you’re stuck in the “cute syndrome” is that it is seldom clear and effective in getting your ideal clients to see you as the only solution to their problem, which after all is the reason we are all in business, right?

Once I explain to you what I explain to my private clients, they get it almost immediately. Cute doesn’t attract clients; cute doesn’t have money deposited into your checking account; cute seldom pays the bills. I assert, don’t be cute if clarity is the sacrifice. Think about UGG boots, they are not cute but their value is clear – they create an experience for the client that includes comfort, which is more important to their clients than being the most stylish option. I use that as my example in this week’s video, check it out now.

To become a successful service based entrepreneur, you’ve got to move beyond cute and focus on clarity. People only take action when the next best step is crystal clear. To create an environment where your ideal clients can move easily and effortlessly through your prospect and sales funnel, you’ve got to get clear on the transformation you provide as well as the results and benefits they will experience in working with you and displaying it in a language that is compelling, engaging and action-oriented.

Here are a few quick questions/tips you should consider to ensure that your content, sales copy, programs, products and services are clear and not just cute. As your assignment this week, ask yourself the questions following each tip:

1. When I visit your website, will I immediately be able to tell the transformation that I will experience if I opt to work with you?
Most first time visitors to your website will never look beyond the fold of your website so, your best stuff, the clarity of what you do must be laid out in a “power statement” making it obvious who you work with, how you solve their problem and the results they get from the moment ‘go’. If you fail to do that, ideal client prospects will click away, never to return.

2. Is your marketing messaging and website content compelling, engaging and easy to read?
Again, don’t be cute; be clear about your compelling marketing messages and case studies to illustrate what you do, how you do it and what others will gain when they hire you. Writing compelling copy is essential if you want to allow your website to make you money while you sleep.

3. Do you have social proof to validate the transformation you claim to provide?
It’s great that you say you can do something amazing for your clients. Really, it is. But who else is saying it? Are your previous clients singing your praises? Are the signing up to work with you again after their program is complete? Do you have one page on your website designated to reflect success stories or testimonials?

4. Does your Incredible Factor (USP, HUG, secret sauce and signature move stand out)?
Your Incredible Factor is your unique selling proposition, value proposition, hot undeniable gift, secret sauce and signature move all rolled into one yummy client magnetic package. When a prospect lands on your website is it clear to them how you stand out in the marketplace or do they look at your pictures and whisper, “aaww, that’s cute;” before they click away?

5. Are your call to actions clear, strategically placed so the prospect doesn’t get lost or confused?
Do you clearly lay out a path for prospects to follow to get closer to working with you or do they need to poke around until they find that needle in your website’s haystack?

6. Are your programs designed to make the results clear and are the next steps that should be taken clear and easy to follow?
Are you so focused on selling the contents of your programs that you never tell what participants have gained by being enrolled? Do you tell them what to do next if they’d like to enroll?

7. Do you have a way for them to sample your offerings that is irresistible?
An irresistible free offer is like the pink spoon at Baskin Robbins…it’s just enough to entice them to buy the full size…do you have one that they would do anything to have?

As you can see, cute doesn’t pay off in the world of entrepreneurship. So take my advice – stop being cute and get clear.

If you desire to gain clarity so that your cute creates cash, contact me for a Play Big Business Breakthrough Strategy Session – in 90 minutes I will replace your cute with clear so that you become an ideal client magnet.

Posted in Blog | Tagged attracting ideal clients, business coach, business coach from delaware, darnyelle a. jervey, growing your business, marketing |

3 Simple Strategies for Re-Purposing Content so You Attract More Ideal Clients–Darnyelle A. Jervey

Posted on October 11, 2011 by Darnyelle Jervey

If you’re anything like me, you’re building a successful business and the thought of creating new content each week for your blog or e-zine makes you shake your head, overwhelmed. Trust me, I get it; you want to give fresh ideas to your growing community base but the day-to-day operations of your company keep you a little busier than you expected. Am I striking a nerve?

So, let me ask you a question, what do you do with all the articles you’ve written once they’ve been written and published? What about articles you wrote 2 years ago? More than likely, they’re somewhere collecting virtual dust and are seldom getting viewed on your blog or in the article search engines or distribution sites, such as Ezine Articles.. This presents an awesome opportunity for you to find ways to re-introduce some of your best content from times passed to your community now.

Let’s keep in mind that the average subscriber is only on your list for about 12 months so it’s not likely that if you showcased a previous article, your current subscribers will ever know. Now, while I think re-purposing your content is a brilliant way to maximize your time while creating an Incredible experience for your community, I do not recommend that you just dust off an article as is and re-post it. Instead, I recommend you review it and make the necessary updates so it is current to what you’ve learned recently. This will enable you to help your prospects in the area of your expertise in the article and make sure that what you wrote then is still true today.

As you know, I love systems. My recommendation here is to create a system for bringing content to your community.

Here are my tips, assuming that your ideal clients are the same as before and haven’t changed. If you decide to shift the focus of who you desire to work with, you’ll need to go back to the “writing” board to create articles that will speak to the problems they (your current ideal clients) have:

1. Write a new article every week for one year. An article only needs to be 250 words. Write a new one each week and label them with the week numbered from 1-52. Once you’re finished with the first year, now you have your base content for each e-zine or blog post for the following year.

2. Take an inventory of what you’ve created – audios, videos, social media updates, blogs, etc. and see if it is still relevant and what you can add to it in order to make the content stronger and increase its value. Ask yourself: are my ideal clients still bothered by this? What could I add to intensify the problem and highlight myself as the solution? Given what’s happening now, what, if anything, would I change to keep this content fresh and relevant?

3. Pay attention to posts that get shared on Facebook or re-tweeted on Twitter. These include your best content because others see the value so much they share it with their friends and followers. In your filing system, find a way to designate that these have been shared frequently so when you are not able to prepare something new for your e-zine or blog, you can simply re-post a “best of” article or tip.

By following these simple strategies, you will increase your efficiency and share some of your best content with your new subscribers. Happy re-purposing!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey is the founder of IncredibleOneEnterprises.com and the creator of the Leverage Your Incredible Factor System®, a proven step by step program for turning your passion into profit. For more information and a FREE audio CD “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com.

Posted in Blog, Darnyelle Speaks | Tagged attracting ideal clients, blogging for business, business coach, darnyelle a. jervey |

5 Simple Steps to Building your Personal Development Plan–Darnyelle A. Jervey

Posted on September 27, 2011 by Darnyelle Jervey

If you were to survey 100 six and seven figure entrepreneurs, I’m almost positive that over 85% of them would say that among their secret weapons to success, includes taking time away from working in their business to spend time on personal development.

I can recall when I was an employee and the company I worked for made it part of our goals and performance appraisal to spend a specific amount of time each year to grow personally.

Let’s be clear, growth in business is contingent upon growth in life. They are connected and to make a commitment to your personal growth and development is a catalyst for an amazing business transformation.

My personal recommendation is to get away from your day to day business activities every 90 days, or once a quarter. That way you can gain clarity and perspective from others. This will help you shift what must be shifted in your business so your next quarter is massively productive.

So, I have another recommendation for you. I recommend that you create a personal development plan because I know “what gets attended to gets done”.

Think about a simple trip to the grocery store…when you have a list, you’re focused and on purpose and purchase only what is on your list. When you do not take the time to plan for your trip and hit the store “willy nilly” you buy a whole bunch of stuff that you already have or don’t really need. I’m sure that the same happens for you. So to ensure that you don’t attempt to grow your business “willy nilly” creating a personal development plan will help to ensure that you will actually get what you need to achieve your business goals and reach your next level.

In preparation for 2012, let’s create your first or next personal development plan:

1. Get clear about your year’s business growth goal. Get to a quiet place and list what you would like to accomplish over the next year. What is your income goal? What is your client goal? What products or events do you want to create and launch?

2. Determine what you will need to achieve the goals you listed. What training, guidance, mentorship, etc… are needed to achieve these goals?

3. List the people (mentors, coaches, seminar leaders, joint venture partners, etc.) you would like to help you achieve your goals this coming year. Visit their websites and find out what they’re offering that could meet your needs. Find out the dates when they are holding an event that you can participate in.

4. Create your plan by taking a sheet of paper and making four quadrants, one for each quarter and list all of the options you found to develop personally throughout the next year. List them all and then go back and pick the four that will best suit your business goals. Or, you can find a mentor and join their mastermind program, most masterminds offering quarterly mastermind retreats every 90 days.

5. Make a non-negotiable decision to complete your plan in the next year. When you do, I am very confident that your business growth will have increased as a result of your personal growth.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD “How to Use Your Incredible Factor to Attract MORE Ideal Clients” visit http://www.incredibleoneenterprises.com.